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EDWIN S. LOYOLA

Knowing and Unknowing
Willy Marbella

​Je ne sais quoi, that which I do not know, sometimes called the aesthetic experience. This is what art is all about. It takes you to a different dimension where a meta-physical sensation overcomes your being as brought about by the work that engages your senses. Easily achievable in the physical world where 3-dimensionality exists, but always a challenge for the 2-dimensional nature of a photograph. 



With Edwin Loyola, a 2-dimenional image provokes, enthuses, cajoles the senses of a viewer and to emotionally engage with his images. They go over and beyond the requisites of a mere photograph and become an assault to one’s responsiveness to images. Be it a heap of broken bicycle parts in silhouette, or a building that looks like a Hitchcock set, or a yellow balloon frothing water from its opening, these banal photographs are given a treatment that makes the viewer participate in the work. 


One particular image is like the visual representation of a haiku. Rock on lower left, tree branch upper right, and circular ripples of water in between; 3 images- a wealth of emotions. 


This is Edwin Loyola, he plays and he preys on his viewers’ emotions. His images are conduits to a more transcendent sensation. In Loyola’s images, it is the emotion that is the 3rd dimension. Asked how he achieves this, he has very few words to say. Intuition indeed takes over. And yet, just like other photographers, he grapples with the same challenges; the world we live in, and the limitations of a mechanical machine. 


Not to know what makes an Edwin Loyola image emotional is more valuable in the long run because it teaches us that not everything is meant to be known!
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Clients

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Awards

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Publications

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Interviews

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